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811.
Corporate reputation, the brand and the bottom line powerful proven communication strategies for maximizing value by Roger Haywood
Haywood, Roger
Call Number
658.827 H21C
Author
Haywood, Roger
Title
Corporate reputation, the brand and the bottom line powerful proven communication strategies for maximizing value by Roger Haywood
Edition
3rd ed.
Publication
New Delhi: Kogan Page, 2010.
Physical Description
320p.
No available copies
812.
Essentials of corporate communication implementing practices for effective reputation management by Cees B.M. van Riel and Charles J. Fombrun
Riel, Cees B.M. van
Call Number
658.45 R44E
Author
Riel, Cees B.M. van
Title
Essentials of corporate communication implementing practices for effective reputation management by Cees B.M. van Riel and Charles J. Fombrun
Publication
Oxon: Routledge, 2007.
Physical Description
306p.
No available copies
813.
All marketers are liars the underground classic that explains how marketing really works - and why authenticity is the best marketing of all by Seth Godin
Godin, Seth
Call Number
658.8 G54A
Author
Godin, Seth
Title
All marketers are liars the underground classic that explains how marketing really works - and why authenticity is the best marketing of all by Seth Godin
Publication
New Delhi: Penguin, 2012.
Physical Description
220p.
No available copies
814.
Building brand authenticity 7 habits of iconic brands by Michael Beverland
Beverland, Michael
Call Number
658.827 B46B
Author
Beverland, Michael
Title
Building brand authenticity 7 habits of iconic brands by Michael Beverland
Publication
Hampshire: Palgrave Macmillan, 2009.
Physical Description
219p.
No available copies
815.
Brand sense sensory secrets behind the stuff we buy by Martin Lindstrom
Lindstrom, Martin
Call Number
658.827 L63B
Author
Lindstrom, Martin
Title
Brand sense sensory secrets behind the stuff we buy by Martin Lindstrom
Edition
2nd ed.
Publication
New Delhi: Kogan Page, 2010.
Physical Description
175p.
No available copies
816.
Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing by John M.T. Balmer and Stephen A. Greyser
Balmer, John M.T.
Call Number
658.045 B18R
Author
Balmer, John M.T.
Title
Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing by John M.T. Balmer and Stephen A. Greyser
Publication
London: Routledge, 2003.
Physical Description
365p.
No available copies
817.
Branding your business promoting your business, attracting customes and standing out in the market place by James Hammond
Hammond, James
Call Number
658.827 H18B
Author
Hammond, James
Title
Branding your business promoting your business, attracting customes and standing out in the market place by James Hammond
Publication
New Delhi: Kogan Page, 2008.
Physical Description
255p.
Series
The sunday times : business enterprise series
No available copies
818.
Integrated branding becoming brand-driven through company-wide action by F. Joseph Lepla and Lynn M. Parker
LePla, F. Joseph.
Call Number
658.827 L55I
Author
LePla, F. Joseph
Title
Integrated branding becoming brand-driven through company-wide action by F. Joseph Lepla and Lynn M. Parker
Edition
rev. ed.
Publication
New Delhi: Kogan Page, 2002.
Physical Description
299p.
No available copies
819.
Branded beauty how marketing changed the way we look by Mark Tungate
Tungate, Mark
Call Number
381.4566855 T83B
Author
Tungate, Mark
Title
Branded beauty how marketing changed the way we look by Mark Tungate
Publication
New Delhi: Kogan Page, 2011.
Physical Description
277p.
No available copies
820.
We are like that only understanding the logic of consumer India by Rama Bijapurkar
Rama Bijapurkar
Call Number
339.470954 R14W
Author
Rama Bijapurkar
Title
We are like that only understanding the logic of consumer India by Rama Bijapurkar
Edition
rev. ed.
Publication
New Delhi: Penguin, 2009.
Physical Description
294p.
No available copies
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