Political communication and mobilisation : the Hindi media in India / Taberez Ahmed Neyazi.

Neyazi, Taberez Ahmed, 1977-
Call Number
320.014
Author
Neyazi, Taberez Ahmed, 1977- author.
Title
Political communication and mobilisation : the Hindi media in India / Taberez Ahmed Neyazi.
Physical Description
1 online resource (xv, 234 pages) : digital, PDF file(s).
Notes
Title from publisher's bibliographic system (viewed on 23 Aug 2019).
Contents
Chapter 1: Introduction: Political Communication and Mobilisation in India -- Chapter 2: Under Colonial Rule: Mobilisation in the Hindi and English Press -- Chapter 3: Media and Mobilisation in Independent India -- Chapter 4: Localisation, Grassroots Mobilisation and Hindi News Media -- Chapter 5: Political Economy of the Hindi Press -- Chapter 6: The Hybrid Media System, Anti-corruption Movement and Political Mobilisation -- Chapter 7: Agenda-setting and Mobilisation in a Hybrid Media Environment -- Chapter 8: Conclusion: Politics, Power and Mobilisation in Digital India.
Summary
This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
Subject
Communication in politics India.
Mass media Political aspects India.
Hindi newspapers India.
Multimedia
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520
$a This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
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Summary
This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.
Notes
Title from publisher's bibliographic system (viewed on 23 Aug 2019).
Contents
Chapter 1: Introduction: Political Communication and Mobilisation in India -- Chapter 2: Under Colonial Rule: Mobilisation in the Hindi and English Press -- Chapter 3: Media and Mobilisation in Independent India -- Chapter 4: Localisation, Grassroots Mobilisation and Hindi News Media -- Chapter 5: Political Economy of the Hindi Press -- Chapter 6: The Hybrid Media System, Anti-corruption Movement and Political Mobilisation -- Chapter 7: Agenda-setting and Mobilisation in a Hybrid Media Environment -- Chapter 8: Conclusion: Politics, Power and Mobilisation in Digital India.
Subject
Communication in politics India.
Mass media Political aspects India.
Hindi newspapers India.
Multimedia