Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta.

Mehta, Shreefal S.
Call Number
660.6068/8
Author
Mehta, Shreefal S., author.
Title
Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta.
Physical Description
1 online resource (xxiii, 335 pages) : digital, PDF file(s).
Notes
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Summary
Successful product design and development requires the ability to take a concept and translate the technology into useful, patentable, commercial products. This book guides the reader through the practical aspects of the commercialization process of drug, diagnostic and device biomedical technology including market analysis, product development, intellectual property and regulatory constraints. Key issues are highlighted at each stage in the process, and case studies are used to provide practical examples. The book will provide a sound road map for those involved in the biotechnology industry to effectively plan the commercialization of profitable regulated medical products. It will also be suitable for a capstone design course in engineering and biotechnology, providing the student with the business acumen skills involved in product development.
Subject
Biomedical engineering Marketing.
Biomedical engineering Patents.
Pharmaceutical biotechnology industry Marketing.
Pharmaceutical biotechnology Patents.
Medical instruments and apparatus Marketing.
Medical instruments and apparatus Patents.
Biomedical engineering Marketing Case studies.
Pharmaceutical biotechnology industry Marketing Case studies.
Medical instruments and apparatus Marketing Case studies.
Multimedia
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$a Title from publisher's bibliographic system (viewed on 05 Oct 2015).
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$a Successful product design and development requires the ability to take a concept and translate the technology into useful, patentable, commercial products. This book guides the reader through the practical aspects of the commercialization process of drug, diagnostic and device biomedical technology including market analysis, product development, intellectual property and regulatory constraints. Key issues are highlighted at each stage in the process, and case studies are used to provide practical examples. The book will provide a sound road map for those involved in the biotechnology industry to effectively plan the commercialization of profitable regulated medical products. It will also be suitable for a capstone design course in engineering and biotechnology, providing the student with the business acumen skills involved in product development.
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$a Biomedical engineering $x Marketing.
650
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$a Biomedical engineering $x Patents.
650
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$a Pharmaceutical biotechnology industry $x Marketing.
650
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$a Pharmaceutical biotechnology $x Patents.
650
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$a Medical instruments and apparatus $x Marketing.
650
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$a Medical instruments and apparatus $x Patents.
650
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$a Biomedical engineering $x Marketing $v Case studies.
650
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$a Pharmaceutical biotechnology industry $x Marketing $v Case studies.
650
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$a Medical instruments and apparatus $x Marketing $v Case studies.
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No Reviews to Display
Summary
Successful product design and development requires the ability to take a concept and translate the technology into useful, patentable, commercial products. This book guides the reader through the practical aspects of the commercialization process of drug, diagnostic and device biomedical technology including market analysis, product development, intellectual property and regulatory constraints. Key issues are highlighted at each stage in the process, and case studies are used to provide practical examples. The book will provide a sound road map for those involved in the biotechnology industry to effectively plan the commercialization of profitable regulated medical products. It will also be suitable for a capstone design course in engineering and biotechnology, providing the student with the business acumen skills involved in product development.
Notes
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject
Biomedical engineering Marketing.
Biomedical engineering Patents.
Pharmaceutical biotechnology industry Marketing.
Pharmaceutical biotechnology Patents.
Medical instruments and apparatus Marketing.
Medical instruments and apparatus Patents.
Biomedical engineering Marketing Case studies.
Pharmaceutical biotechnology industry Marketing Case studies.
Medical instruments and apparatus Marketing Case studies.
Multimedia