Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii.

Call Number	658.8/12
Author	Lusch, Robert F., author.
Title	Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii.
Physical Description	1 online resource (xxvi, 225 pages) : digital, PDF file(s).
Notes	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Contents	Machine generated contents note: pt. I PREMISES -- 1. The service-dominant mindset -- Introduction -- Specialization and exchange -- Goods-dominant logic centricities -- Toward transcendence -- The four" axioms" of S-D logic -- Market-ing with S-D logic: the counterintuitive nature of S-D logic -- The contextual nature of value creation: the structurated world of S-D logic -- Outline of the book -- 2. Roots and heritage -- Introduction -- Foundations of economics -- The impact of a goods-dominant paradigm -- The shift toward consumer orientation -- The rise and evolution of service(s) thought -- Divergence from the goods-dominant paradigm -- Convergence toward service-dominant logic -- Moving forward -- 3. Axioms and foundational premises -- Introduction -- The lexicon of service-dominant logic -- Axiom 1 and foundational premise 1: service is the fundamental basis of exchange -- Foundational premise 2: indirect exchange masks the fundamental basis of exchange. Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10. Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments. Contents note continued: Concluding comments -- pt. II PERSPECTIVES -- 5. It's all actor-to-actor (A2A) -- Introduction -- Overthrowing divisions -- Generic actor-to-actor exchange -- Actor-centric exchange systems -- Concluding comments -- 6. The nature, scope, and integration of resources -- Introduction -- Resources are operand and operant -- Actors as resource integrators -- Concluding comments -- 7. Collaboration -- Introduction -- Actor-to-actor collaboration -- Collaboration and information technology -- Coproduction and cocreation -- Enterprise boundaries -- Toward collaborative advantage -- Implications for system viability -- Concluding comments -- 8. Service ecosystems -- Introduction -- Networks -- Ecosystems -- Micro, meso, and macro systems -- The service ecosystem as a system of processes -- From service ecosystems to ecosystems services -- Concluding comments -- pt. III POSSIBILITIES -- 9. Strategic thinking -- Introduction. Contents note continued: Foundational premise 3: goods are distribution mechanisms for service provision -- Foundational premise 4: operant resources are the fundamental source of competitive advantage -- Foundational premise 5: all economies are service economies -- Axiom 2 and foundational premise 6: the customer is always a cocreator of value -- Foundational premise 7: the enterprise cannot deliver value, but can only offer value propositions -- Foundational premise 8: a service-centered view is inherently customer oriented and relational -- Axiom 3 and foundational premise 9: all economic and social actors are resource integrators -- Axiom 4 and foundational premise 10: value is always uniquely and phenomenologically determined by the beneficiary -- Contrasting logics -- Concluding comments -- 4. Service as a guiding framework -- Introduction -- Prior views of services misled -- A more comprehensive view of service -- Implications of "service" thinking.
Summary	In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Added Author	Vargo, Stephen L., 1945- author.
Subject	Customer relations Philosophy. Customer services Philosophy. Service industries Philosophy.
Multimedia	https://doi.org/10.1017/CBO9781139043120

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$a Machine generated contents note: pt. I PREMISES -- 1. The service-dominant mindset -- Introduction -- Specialization and exchange -- Goods-dominant logic centricities -- Toward transcendence -- The four" axioms" of S-D logic -- Market-ing with S-D logic: the counterintuitive nature of S-D logic -- The contextual nature of value creation: the structurated world of S-D logic -- Outline of the book -- 2. Roots and heritage -- Introduction -- Foundations of economics -- The impact of a goods-dominant paradigm -- The shift toward consumer orientation -- The rise and evolution of service(s) thought -- Divergence from the goods-dominant paradigm -- Convergence toward service-dominant logic -- Moving forward -- 3. Axioms and foundational premises -- Introduction -- The lexicon of service-dominant logic -- Axiom 1 and foundational premise 1: service is the fundamental basis of exchange -- Foundational premise 2: indirect exchange masks the fundamental basis of exchange.

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$a Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10. Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments.

505

$a Contents note continued: Concluding comments -- pt. II PERSPECTIVES -- 5. It's all actor-to-actor (A2A) -- Introduction -- Overthrowing divisions -- Generic actor-to-actor exchange -- Actor-centric exchange systems -- Concluding comments -- 6. The nature, scope, and integration of resources -- Introduction -- Resources are operand and operant -- Actors as resource integrators -- Concluding comments -- 7. Collaboration -- Introduction -- Actor-to-actor collaboration -- Collaboration and information technology -- Coproduction and cocreation -- Enterprise boundaries -- Toward collaborative advantage -- Implications for system viability -- Concluding comments -- 8. Service ecosystems -- Introduction -- Networks -- Ecosystems -- Micro, meso, and macro systems -- The service ecosystem as a system of processes -- From service ecosystems to ecosystems services -- Concluding comments -- pt. III POSSIBILITIES -- 9. Strategic thinking -- Introduction.

505

$a Contents note continued: Foundational premise 3: goods are distribution mechanisms for service provision -- Foundational premise 4: operant resources are the fundamental source of competitive advantage -- Foundational premise 5: all economies are service economies -- Axiom 2 and foundational premise 6: the customer is always a cocreator of value -- Foundational premise 7: the enterprise cannot deliver value, but can only offer value propositions -- Foundational premise 8: a service-centered view is inherently customer oriented and relational -- Axiom 3 and foundational premise 9: all economic and social actors are resource integrators -- Axiom 4 and foundational premise 10: value is always uniquely and phenomenologically determined by the beneficiary -- Contrasting logics -- Concluding comments -- 4. Service as a guiding framework -- Introduction -- Prior views of services misled -- A more comprehensive view of service -- Implications of "service" thinking.

520

$a In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

650

$a Customer relations $x Philosophy.

650

$a Customer services $x Philosophy.

650

$a Service industries $x Philosophy.

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$a Vargo, Stephen L., $d 1945- $e author.

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Summary	In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Notes	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Contents	Machine generated contents note: pt. I PREMISES -- 1. The service-dominant mindset -- Introduction -- Specialization and exchange -- Goods-dominant logic centricities -- Toward transcendence -- The four" axioms" of S-D logic -- Market-ing with S-D logic: the counterintuitive nature of S-D logic -- The contextual nature of value creation: the structurated world of S-D logic -- Outline of the book -- 2. Roots and heritage -- Introduction -- Foundations of economics -- The impact of a goods-dominant paradigm -- The shift toward consumer orientation -- The rise and evolution of service(s) thought -- Divergence from the goods-dominant paradigm -- Convergence toward service-dominant logic -- Moving forward -- 3. Axioms and foundational premises -- Introduction -- The lexicon of service-dominant logic -- Axiom 1 and foundational premise 1: service is the fundamental basis of exchange -- Foundational premise 2: indirect exchange masks the fundamental basis of exchange. Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10. Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments. Contents note continued: Concluding comments -- pt. II PERSPECTIVES -- 5. It's all actor-to-actor (A2A) -- Introduction -- Overthrowing divisions -- Generic actor-to-actor exchange -- Actor-centric exchange systems -- Concluding comments -- 6. The nature, scope, and integration of resources -- Introduction -- Resources are operand and operant -- Actors as resource integrators -- Concluding comments -- 7. Collaboration -- Introduction -- Actor-to-actor collaboration -- Collaboration and information technology -- Coproduction and cocreation -- Enterprise boundaries -- Toward collaborative advantage -- Implications for system viability -- Concluding comments -- 8. Service ecosystems -- Introduction -- Networks -- Ecosystems -- Micro, meso, and macro systems -- The service ecosystem as a system of processes -- From service ecosystems to ecosystems services -- Concluding comments -- pt. III POSSIBILITIES -- 9. Strategic thinking -- Introduction. Contents note continued: Foundational premise 3: goods are distribution mechanisms for service provision -- Foundational premise 4: operant resources are the fundamental source of competitive advantage -- Foundational premise 5: all economies are service economies -- Axiom 2 and foundational premise 6: the customer is always a cocreator of value -- Foundational premise 7: the enterprise cannot deliver value, but can only offer value propositions -- Foundational premise 8: a service-centered view is inherently customer oriented and relational -- Axiom 3 and foundational premise 9: all economic and social actors are resource integrators -- Axiom 4 and foundational premise 10: value is always uniquely and phenomenologically determined by the beneficiary -- Contrasting logics -- Concluding comments -- 4. Service as a guiding framework -- Introduction -- Prior views of services misled -- A more comprehensive view of service -- Implications of "service" thinking.
Subject	Customer relations Philosophy. Customer services Philosophy. Service industries Philosophy.
Multimedia	https://doi.org/10.1017/CBO9781139043120