Evaluating campaign quality : can the electoral process be improved? / L. Sandy Maisel, Darrell M. West, Brett M. Clifton.

Maisel, Louis Sandy, 1945-
Call Number
324.70973
Author
Maisel, Louis Sandy, 1945- author.
Title
Evaluating campaign quality : can the electoral process be improved? / L. Sandy Maisel, Darrell M. West, Brett M. Clifton.
Physical Description
1 online resource (xiv, 155 pages) : digital, PDF file(s).
Series
Communication, society and politics
Notes
Title from publisher's bibliographic system (viewed on 08 Oct 2015).
Contents
Preface -- Campaign reformers: optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public perceptions -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- Focus group protocol.
Summary
For a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in US House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing.
Added Author
West, Darrell M., 1954- author.
Clifton, Brett M., 1972- author.
Subject
Political campaigns United States.
Elections United States.
Multimedia
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No Reviews to Display
Summary
For a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in US House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing.
Notes
Title from publisher's bibliographic system (viewed on 08 Oct 2015).
Contents
Preface -- Campaign reformers: optimists, skeptics, and rejectionists -- Dissemination of campaign practices -- Impact on campaign conduct -- Impact on campaign discourse -- Impact on public perceptions -- Improving the system -- Appendices: A. Data and methodology -- B. Public opinion survey -- C. Consultant survey -- Focus group protocol.
Subject
Political campaigns United States.
Elections United States.
Multimedia