Effect of E- WOM on purchase intention throught trust belief, value co-creation brand attitude and brand image in select facebook fan pages of smartphone brands by Kunja Sambashiva Rao; supervised by G.V.R.K. Acharyulu

Sambashiva Rao, Kunja
Call Number
TH658 S44E
Author
Sambashiva Rao, Kunja
Title
Effect of E- WOM on purchase intention throught trust belief, value co-creation brand attitude and brand image in select facebook fan pages of smartphone brands by Kunja Sambashiva Rao; supervised by G.V.R.K. Acharyulu
Publication
Hyderabad: University of Hyderabad, 2018.
Physical Description
225p.
Notes
Thesis (Ph.D) - School of Management Studies - University of Hyderabad.
Added Author
Acharyulu, G.V.R.K.; Supervisor
Subject
Management Studies - Thesis
Multimedia
Total Ratings: 0
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Notes
Thesis (Ph.D) - School of Management Studies - University of Hyderabad.
Subject
Management Studies - Thesis
Multimedia