Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing by John M.T. Balmer and Stephen A. Greyser

Balmer, John M.T.
Call Number
658.045 B18R
Author
Balmer, John M.T.
Title
Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing by John M.T. Balmer and Stephen A. Greyser
Publication
London: Routledge, 2003.
Physical Description
365p.
Added Author
Greyser, Stephen A.
Subject
Business names
Corporate image - Corporations
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 658.045 B18R 298145 Project Books 1 Due 05/Nov/2014
 
 
 
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Subject
Business names
Corporate image - Corporations