Right side up building brands in the age of the organized consumer by Alan Mitchell

Mitchell, Alan
Call Number
658.827 M77R
Author
Mitchell, Alan
Title
Right side up building brands in the age of the organized consumer by Alan Mitchell
Publication
London: Profile Books, 2003.
Physical Description
340p.
Subject
Brand management
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 658.827 M77R 298142 Project Books 1 Due 05/Nov/2014
 
 
 
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$a Right side up $b building brands in the age of the organized consumer $c by Alan Mitchell
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$a London: $b Profile Books, $c 2003.
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Subject
Brand management