Basic marketing research customer insights and managerial action by Tom J. Brown, Tracy A. Suter and Gilbert A. Churchill
Brown, Tom J.| Call Number | 658.83 B81B |
| Author | Brown, Tom J. |
| Title | Basic marketing research customer insights and managerial action by Tom J. Brown, Tracy A. Suter and Gilbert A. Churchill |
| Edition | 9th ed. |
| Publication | Delhi: Cengage Learning India, 2018. |
| Physical Description | 348 p. |
| Added Author | Suter, Tracy A. Churchill, Gilbert A. |
| Subject | MARKETING RESEARCH |
Total Ratings:
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| Subject | MARKETING RESEARCH |