Creating value with data analytics in marketing mastering data science by Peter C Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa
Verhoef, Peter C| Call Number | 658.8 V58C |
| Author | Verhoef, Peter C |
| Title | Creating value with data analytics in marketing mastering data science by Peter C Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa, |
| Edition | 2nd ed. |
| Publication | London: Routledge, 2022. |
| Physical Description | 314p. |
| Added Author | Kooge, Edwin Walk, Natasha Wieringa Jaap E. |
| Subject | Big data Consumer profiling Marketing Data processing |
Total Ratings:
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| Subject | Big data Consumer profiling Marketing Data processing |