Consumer behavior building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee; contributed by Eric C. Koch
Hawkins, Del I.| Call Number | 658.834 H31C |
| Author | Hawkins, Del I. |
| Title | Consumer behavior building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee; contributed by Eric C. Koch |
| Edition | 9th ed. |
| Publication | New Delhi: Tata McGraw-Hill, 2004. |
| Physical Description | 867 p. |
| Added Author | Best, Roger J. Coney, Kenneth A. Mookerjee, Amit Koch, Eric C. contributor |
| Subject | CONSUMER BEHAVIOR MARKET SURVEYS |
Total Ratings:
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| Subject | CONSUMER BEHAVIOR MARKET SURVEYS |