Analysis of retailers brand equity and its consequences on consumers' intention to purchase private labels - a study of select Indian hypermarkets by Bhukya Ramulu; supervised by Sapna Singh
Ramulu, Bhukya| Call Number | TH658 R14A |
| Author | Ramulu, Bhukya |
| Title | Analysis of retailers brand equity and its consequences on consumers' intention to purchase private labels - a study of select Indian hypermarkets by Bhukya Ramulu; supervised by Sapna Singh |
| Publication | Hyderabad: University of Hyderabad, 2017. |
| Physical Description | 169 p. |
| Notes | Thesis (Ph.D) - Management Studies - School of Management Studies - University of Hyderabad. |
| Added Author | Sapna Singh supervisor |
| Subject | Management Studies - THESES Labels RETAIL TRADE Hypermarkets consumers' intention |
| Multimedia |
Total Ratings:
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| Notes | Thesis (Ph.D) - Management Studies - School of Management Studies - University of Hyderabad. |
| Subject | Management Studies - THESES Labels RETAIL TRADE Hypermarkets consumers' intention |
| Multimedia |