Advertising and promotion an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani

Belch, George E.
Call Number
659.1 B41A
Author
Belch, George E.
Title
Advertising and promotion an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani
Edition
9th ed.
Publication
New Delhi: McGraw Hill, 2013.
Physical Description
1016p.
Added Author
Belch, Michael A.
Purani, Keyoor
Subject
ADVERTISING
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 659.1 B41A 299870 Project Books 1 Due 01/Apr/2015
 
 
 
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$a Advertising and promotion $b an integrated marketing communications perspective $c by George E. Belch, Michael A. Belch and Keyoor Purani
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Subject
ADVERTISING