Corporate reputation, the brand and the bottom line powerful proven communication strategies for maximizing value by Roger Haywood

Haywood, Roger
Call Number
658.827 H21C
Author
Haywood, Roger
Title
Corporate reputation, the brand and the bottom line powerful proven communication strategies for maximizing value by Roger Haywood
Edition
3rd ed.
Publication
New Delhi: Kogan Page, 2010.
Physical Description
320p.
Subject
Branding (Marketing)
ORGANIZATIONAL EFFECTIVENESS
Public relations - Corporate image
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
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Subject
Branding (Marketing)
ORGANIZATIONAL EFFECTIVENESS
Public relations - Corporate image