Brand positioning connecting marketing strategy and communications by Erik Kostelijk and Karel Jan Alsem

Kostelijk, Erik
Call Number
658.827 K84B
Author
Kostelijk, Erik
Title
Brand positioning connecting marketing strategy and communications by Erik Kostelijk and Karel Jan Alsem
Publication
London: Routledge, 2020.
Physical Description
254p.
Added Author
Alsem, Karel Jan
Subject
STRATEGIC PLANNING
Branding (Marketing) - Research
Total Ratings: 0
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Subject
STRATEGIC PLANNING
Branding (Marketing) - Research