Legends in marketing by Gerald zaltman
Zaltman, Gerald| Call Number | 658.8 Z14L |
| Author | Zaltman, Gerald |
| Title | Legends in marketing by Gerald zaltman |
| Publication | New delhi: Sage Publications , 2018. |
| Physical Description | 1-5 volum set |
| Series | Series Editor; Jagadish N. Sheth |
| Notes | Vol.1 Planned social change and the diffusion of innovation; Vol.2 Zaltman metaphor elicitation technique; Vol.3 Consumer Behavior Research; Vol.4 Marketing management and Vol.5 Marketing Theory |
| Subject | MARKETING |
Total Ratings:
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| Notes | Vol.1 Planned social change and the diffusion of innovation; Vol.2 Zaltman metaphor elicitation technique; Vol.3 Consumer Behavior Research; Vol.4 Marketing management and Vol.5 Marketing Theory |
| Subject | MARKETING |