Marketing analytics statistical tools for marketing and consumer behaviour using SPSS by José Marcos Carvalho de Mesquita and Erik Kostelijk

Mesquita, José Marcos Carvalho de
Call Number
658.8342 M56M
Author
Mesquita, José Marcos Carvalho de
Title
Marketing analytics statistical tools for marketing and consumer behaviour using SPSS by José Marcos Carvalho de Mesquita and Erik Kostelijk
Publication
Oxon: Routledge, 2022.
Physical Description
200p.
Added Author
Kostelijk, Erik
Subject
BUSINESS & ECONOMICS Marketing Research
BUSINESS & ECONOMICS Statistics
Total Ratings: 0
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Subject
BUSINESS & ECONOMICS Marketing Research
BUSINESS & ECONOMICS Statistics