Consumer behaviour applications in marketing by Robert East ...[et al.]

East, Robert
Call Number
658.834 E77C
Author
East, Robert
Title
Consumer behaviour applications in marketing by Robert East ...[et al.]
Publication
New Delhi: Sage Pub., 2022.
Physical Description
357 p.
Subject
Consumer behavior Psychological aspects
Consumer behavior Social aspects
Consumer behavior Marketing
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 658.834 E77C 325483 Books 2 Available
IGM Library 658.834 E77C 325482 Books 1 Available
 
 
 
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$a 658.834 $b E77C
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$a East, Robert
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$a Consumer behaviour $b applications in marketing $c by Robert East ...[et al.]
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$a New Delhi: $b Sage Pub., $c 2022.
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$a 357 p.
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$a Includes bibliographical references and index.
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$a Consumer behavior $x Psychological aspects
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$a Consumer behavior $x Social aspects
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$a Consumer behavior $x Marketing
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Subject
Consumer behavior Psychological aspects
Consumer behavior Social aspects
Consumer behavior Marketing