Media management strategy, business models and case studies by Bernd W. Wirtz

Wirtz, Bernd W.
Call Number
657.84 W74M
Author
Wirtz, Bernd W.
Title
Media management strategy, business models and case studies by Bernd W. Wirtz
Edition
2nd ed.
Publication
Cham, Switzerland: Springer, 2020.
Physical Description
xii, 315 p.
Series
Springer texts in business and economics
Subject
Business & Economics Management
Mass media Management
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 657.84 W74M 337090 Books 1 Available
 
 
 
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001
 
 
vtls001606203
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VRT
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20250423145100.0
008
 
 
250307                       00    eng 
020
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$a Wirtz, Bernd W.
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$a Media management $b strategy, business models and case studies $c by Bernd W. Wirtz
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$a 2nd ed.
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$a Cham, Switzerland: $b Springer, $c 2020.
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$a xii, 315 p.
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$a Springer texts in business and economics
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$a Includes bibliographical references.
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Subject
Business & Economics Management
Mass media Management