Effects of celebrity endorsement on the consumer based brand equity of select Indian online fashion retailers by Sujeet Kumar , Supervised by V. Venkata Ramana.
Sujeet KumarCall Number | TH658 S42E |
Author | Sujeet Kumar. |
Title | Effects of celebrity endorsement on the consumer based brand equity of select Indian online fashion retailers by Sujeet Kumar , Supervised by V. Venkata Ramana. |
Publication | Hyderabad: University of Hyderabad, 2019. |
Physical Description | 136p. |
Notes | E-Copy, |
Added Author | Venkata Ramana, V.; Supervisor |
Subject | MANAGEMENT - THESES |
Multimedia |
Total Ratings:
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Notes | E-Copy, |
Subject | MANAGEMENT - THESES |
Multimedia |