Multisensory marketing in hospitality sector - a study of select hotels Prarthana Kumar; supervised by V. Venkata Ramana
Prarthana Kumar| Call Number | TH658 P88M |
| Author | Prarthana Kumar |
| Title | Multisensory marketing in hospitality sector - a study of select hotels Prarthana Kumar; supervised by V. Venkata Ramana |
| Publication | Hyderabad: University of Hyderabad, 2013. |
| Physical Description | 281 p. |
| Notes | Thesis (Ph.D) - Management - School of Management Studies - University of Hyderabad. |
| Added Author | Venkata Rama, V., supervisor |
| Subject | Management Studies - Thesis Hospitality Multisensory |
| Multimedia |
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| Notes | Thesis (Ph.D) - Management - School of Management Studies - University of Hyderabad. |
| Subject | Management Studies - Thesis Hospitality Multisensory |
| Multimedia |