Brand leadership by David A. Aaker and Erich Joachimsthaler

Aaker, David A.
Call Number
658.827 Aa31B
Author
Aaker, David A.
Title
Brand leadership by David A. Aaker and Erich Joachimsthaler
Publication
London: Pocket Books, 2000.
Physical Description
xii, 351p.
Added Author
Joachimsthaler, Erich
Subject
BRAND NAME PRODUCTS - MANAGEMENT
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 658.827 Aa31B 299589 Project Books 1 Due 29/Jul/2015
 
 
 
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$a Brand leadership $c by David A. Aaker and Erich Joachimsthaler
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Subject
BRAND NAME PRODUCTS - MANAGEMENT