Brand positioning strategies for competitive advantage by Subroto Sengupta

Sengupta, Subroto
Call Number
658.827 Se57B
Author
Sengupta, Subroto
Title
Brand positioning strategies for competitive advantage by Subroto Sengupta
Edition
2nd ed.
Publication
New Delhi: Tat McGraw Hill, 2005.
Physical Description
297p.
Subject
Brand name Products - Marketing
PRODUCT MANAGEMENT
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 658.827 Se57B 298146 Project Books 1 Due 05/Nov/2014
 
 
 
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Subject
Brand name Products - Marketing
PRODUCT MANAGEMENT