Using qualitative research in advertising strategies techniques and applications by Margaret A. Morrison and Eric Haley

Margaret A. Morrison
Call Number
659.1 M83U
Author
Margaret A. Morrison
Title
Using qualitative research in advertising strategies techniques and applications by Margaret A. Morrison and Eric Haley
Edition
2nd
Publication
New Delhi: Sage, 2012.
Physical Description
218p
Added Author
Haley, Eric
Subject
ADVERTISING - ESEARCH
MARKET RESEARCH - METHODOLOGY
Total Ratings: 0
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Subject
ADVERTISING - ESEARCH
MARKET RESEARCH - METHODOLOGY