Essentials of corporate communication implementing practices for effective reputation management by Cees B.M. van Riel and Charles J. Fombrun
Riel, Cees B.M. van| Call Number | 658.45 R44E |
| Author | Riel, Cees B.M. van |
| Title | Essentials of corporate communication implementing practices for effective reputation management by Cees B.M. van Riel and Charles J. Fombrun |
| Publication | Oxon: Routledge, 2007. |
| Physical Description | 306p. |
| Added Author | Fombrun, Charles J. |
| Subject | COMMUNICATION IN MANAGEMENT Corporate image - Public ralations BUSINESS COMMUNICATION |
Total Ratings:
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| Subject | COMMUNICATION IN MANAGEMENT Corporate image - Public ralations BUSINESS COMMUNICATION |