Integrated branding becoming brand-driven through company-wide action by F. Joseph Lepla and Lynn M. Parker

LePla, F. Joseph.
Call Number
658.827 L55I
Author
LePla, F. Joseph
Title
Integrated branding becoming brand-driven through company-wide action by F. Joseph Lepla and Lynn M. Parker
Edition
rev. ed.
Publication
New Delhi: Kogan Page, 2002.
Physical Description
299p.
Added Author
Parker, Lynn M.
Subject
Brand management
Marketing - Brand
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 658.827 L55I 298151 Project Books 1 Due 05/Nov/2014
 
 
 
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Subject
Brand management
Marketing - Brand