Relationship marketing in the digital age by Robert W Palmatier and Lena Steinhoff

Palmatier, Robert W.
Call Number
658.800285 P18R
Author
Palmatier, Robert W.
Title
Relationship marketing in the digital age by Robert W Palmatier and Lena Steinhoff
Publication
New York: Routledge, 2019.
Physical Description
xix, 244p.
Added Author
Steinhoff, Lena
Subject
BUSINESS & ECONOMICS - CONSUMER BEHAVIOR
BUSINESS & ECONOMICS - INDUSTRIAL MANAGEMENT
Total Ratings: 0
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Subject
BUSINESS & ECONOMICS - CONSUMER BEHAVIOR
BUSINESS & ECONOMICS - INDUSTRIAL MANAGEMENT