Building brand authenticity 7 habits of iconic brands by Michael Beverland

Beverland, Michael
Call Number
658.827 B46B
Author
Beverland, Michael
Title
Building brand authenticity 7 habits of iconic brands by Michael Beverland
Publication
Hampshire: Palgrave Macmillan, 2009.
Physical Description
219p.
Subject
Branding (Marketing)
BRAND NAME PRODUCTS
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
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$a Building brand authenticity $b 7 habits of iconic brands $c by Michael Beverland
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Subject
Branding (Marketing)
BRAND NAME PRODUCTS