From brand vision to brand evaluation the strategic process of growing and strengthening brands by Leslie de Chernatony

Chernatony, Leslie de
Call Number
658.827 C42F
Author
Chernatony, Leslie de
Title
From brand vision to brand evaluation the strategic process of growing and strengthening brands by Leslie de Chernatony
Edition
3rd ed.
Publication
Oxon: Routledge, 2012.
Physical Description
376p.
Subject
Brand - Management
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 658.827 C42F 296432 Project Books 1 Due 27/Jan/2015
 
 
 
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Subject
Brand - Management