Branded entertainment product placement and brand strategy in the entertainment business by Jean-Marc Lehu

Lehu, Jean-Marc
Call Number
791.4 L52B
Author
Lehu, Jean-Marc
Title
Branded entertainment product placement and brand strategy in the entertainment business by Jean-Marc Lehu
Publication
New Delhi: Kogan Page, 2007.
Physical Description
266p.
Subject
Product Placement in mass media.
PRODUCT MANAGEMENT.
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
IGM Library 791.4 L52B 245058 Books 1 Available
IGM Library 791.4 L52B 298134 Project Books 2 Due 05/Nov/2014
 
 
 
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$a Product Placement in mass media.
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Subject
Product Placement in mass media.
PRODUCT MANAGEMENT.