Effects of celebrity endorsement on the consumer based brand equity of select Indian online fashion retailers by Sujeet Kumar , Supervised by V. Venkata Ramana.

Sujeet Kumar
Call Number
TH658 S42E
Author
Sujeet Kumar.
Title
Effects of celebrity endorsement on the consumer based brand equity of select Indian online fashion retailers by Sujeet Kumar , Supervised by V. Venkata Ramana.
Publication
Hyderabad: University of Hyderabad, 2019.
Physical Description
136p.
Notes
E-Copy,
Added Author
Venkata Ramana, V.; Supervisor
Subject
MANAGEMENT - THESES
Multimedia
Total Ratings: 0
Location Call Number Barcode Item Class Units Copy Number Status  
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Notes
E-Copy,
Subject
MANAGEMENT - THESES
Multimedia