Innovative marketing strategy. balancing commercial goal and corporate social responsibility. edited by Kamal Gupta, V.B. Angadi and M.R. Das.
Gupta, Kamal.| Call Number | 658.8101 G97I |
| Author | Gupta, Kamal. |
| Title | Innovative marketing strategy. balancing commercial goal and corporate social responsibility. edited by Kamal Gupta, V.B. Angadi and M.R. Das. |
| Publication | Mumbai : Himalay Publishing House 2010. |
| Physical Description | 354p. |
| Added Author | Angadi, V.B. Das, M.R. |
| Subject | Marketing- Planning. |
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Total Ratings:
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| Subject | Marketing- Planning. |