Services marketing people, technology, strategy by Christopher Lovelock.

Lovelock, Christopher
Call Number
658.8 L94S
Author
Lovelock, Christopher.
Title
Services marketing people, technology, strategy by Christopher Lovelock.
Edition
4th.
Publication
New Delhi: Pearson Education, 2003.
Physical Description
717p.
Subject
MANAGEMENT - SERVICES - MARKETING.
Total Ratings: 0
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Subject
MANAGEMENT - SERVICES - MARKETING.