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December 15, 1999 
Featured Profiles 
 
 
 
Marva Collins | Rudolf Flesch | Steve Jobs  Felicitas and 
Gonzalo 
Mendez | Ella Flagg Young
 
  
    Ahead of Her Time: Ella Flagg Young 
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    When Ella 
Flagg Young took office as the 
elected superintendent of
    the Chicago schools in 1909, she confidently declared that 
"in the near future, we
    
 
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Chicago Historical Society
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will have more women than men in executive charge of the vast 
educational system." But,
    in fact, for more than 60 years Young remained almost alone in 
her achievement, one of a
    very few women with enough political clout and experience to land 
the top job in a large
    district. Just as extraordinary, both as Chicago superintendent 
and as president of the
    National Education Association-the first woman to hold either 
post- Young promoted an
    ideal of teacher power and school democracy radically at odds 
with the views of many of
    her prominent colleagues.  
    Born in 1845, Young attended school for only a few years, 
though her working-class
    parents encouraged her independence of mind and spirit. At 17, 
after attending normal
    school, she took her first teaching job. Her pupils were the 
young men who herded cattle
    on the outskirts of Chicago. She married at 23, but became a 
widow soon after. Young
    eventually rose to become principal of the system's largest high 
school before being named
    assistant superintendent in 1887.  
    At the age of 50, she took a seminar with the philosopher and 
educator John Dewey, who
    was then teaching at the University of Chicago. The two began a 
rich collaboration, with
    Young using her own experience to test Dewey's ideas. After 
resigning from the school
    system in 1899 because she disagreed with the autocratic approach 
of the new
    superintendent, Young earned her doctorate under Dewey.  
    In 1905, she became the director of the Cook County Normal 
School, continuing her close
    association with teachers. Teachers and suffragists, using the 
vote women won for Illinois
    school elections in 1891, helped Young win the race for 
superintendent, and in 1910 she
    also became president of the male-dominated NEA.  
    Her tenure as superintendent was marked not only by reforms 
but also by battles with
    school board members. After seven turbulent years on the job, 
Young retired, remaining
    active in education and politics until her death in 1918.  
    Bess Keller   | 
   
 
 
 
  
    'Regardless of 
Lineage': 
    Felicitas and Gonzalo Mendez 
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    | When their children were turned away from 
an all-Anglo school in
    Orange County, Calif., and told to go to a school for Mexican-
Americans, Felicitas and
    Gonzalo Mendez fought back.  
 
In 1945, the farming couple filed 
a lawsuit on behalf of
    5,000 Latinos against the county's four school districts, seeking 
the right for their
    children to be educated in the same school as Anglo children. 
    Felicitas Mendez, a native of Puerto Rico, managed the 
family's rented, 40-acre
    asparagus farm so that her husband, a Mexican immigrant, could 
work on the cause full
    time. Thurgood Marshall, then the top lawyer for the National 
Association for the
    Advancement of Colored People, filed a friend-of-the-court brief 
in the case.  
    A federal judge in 1946 ruled in favor of the Latinos, 
rejecting the argument that the
    schools for them and for Anglos were "separate but 
equal." Judge Paul J.
    McCormick wrote that "the paramount requisite in the 
American system of public
    education is social equality. It must be open to all children by 
unified school
    association regardless of lineage."  
    Though the school districts had argued that they segregated 
Latino children because of
    language differences, the judge pointed out that the districts 
didn't even test all
    children on their language ability.  
    Judge McCormick's decision was upheld on appeal a year later, 
launching integration of
    schools in Orange County. And while the case showed that 
segregation was not just an issue
    for African-Americans, it helped point the way to the U.S. 
Supreme Court's historic 1954
    decision in Brown v. Board of Education of Topeka.  
    Gonzalo Mendez died in 1964, and Felicitas Mendez in 1998.  
    Mary Ann Zehr   | 
   
 
  
 
  
    A Letter to 
Johnny's Mom: 
    Rudolf F. Flesch  | 
   
  
    | Nearly 45 years after Rudolf Flesch created 
a fictional 12-year-old
    boy and held him up as an indictment of elementary education in 
the United States, Why
    Johnny Can't Read is still used as ammunition in the battle 
over how children should
    be taught to read.  In the book, Flesch, a writer and 
consultant who had emigrated from
    Austria in 1938, advocated the phonics method of instructing 
children in the alphabet and
    basic sounds. He likened learning to read to learning to drive. 
In both, he argued,
    students must first learn the basics-the mechanics of a car or 
the mechanics of the
    language-before taking the driver's seat.  
    The problem with the reading instruction most U.S. students 
received at the time,
    Flesch believed, was that few of them were learning those initial 
skills.  
    "The teaching of reading-all over the United States, in 
all the schools, in all
    the textbooks-is totally wrong and flies in the face of all logic 
and common sense,"
    he wrote in the 1955 volume.  
    "Johnny's only problem was that he was unfortunately 
exposed to an ordinary
    American school."  
    The book begins with a letter to Johnny's mother, and includes 
lessons and step-by-step
    instructions for parents.  
    A commercial success in its time, the book has become a 
manifesto for parents seeking a
    return to "the basics" in reading instruction.  
    But it has angered many educators, who say it endorses the 
kind of drilling in letters
    and sounds that they contend impedes real learning and takes the 
fun out of reading.  
    Flesch repeated his arguments in his 1981 sequel, Why 
Johnny Still Can't Read,
    in which he included what he said were alarming new statistics on 
illiteracy.  
    The original "Johnny" book has been reprinted 
several times, most recently in
    1994. Other books by Flesch, who died in 1986 at age 75, also 
focused on the use of
    language and literacy. In all his volumes, he promoted his own no-
nonsense style, as
    evident in the titles: The Art of Plain Talk, How to 
Make Sense, The Art
    of Clear Thinking, and Say What You Mean. 
    Kathleen Kennedy Manzo   | 
   
 
  
 
  
    Doing 
Things Her Way: 
    Marva Collins 
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    | 
From the start, Marva Collins made no secret of her dismay with what 
she considered the poor 
quality and attitudes of Chicago's teachers. Determined to go her own 
way in educating the poor, 
inner-city children she believed were being ignored by a callous 
system, she quit her job as a 
teacher in the city's public schools to open her own private school 
in 1975. 
 
 
 
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| 
Benjamin Tice Smith
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   In it, Collins preached self-respect, success, and self-reliance. 
She insisted that her students 
read, read, read. She advocated the use of phonics and salvaged some 
of her first textbooks from a 
garbage dump at a Chicago public school. 
The Westside Preparatory School, housed in the basement of a 
community college, soon became one of 
the best-known schools in the country. Visiting reporters watched as 
children who had been labeled 
failures by the public schools recited passages of Shakespeare and 
wrote letters to heroes of Greek 
mythology. 
 
Her determination-and the success of her students-earned her a spot 
on the newsmagazine show "60 
Minutes." In 1980, Collins' message of academic rigor and self-
reliance caught the attention of 
President-elect Ronald Reagan's transition team. But Collins turned 
down an offer to become U.S. 
secretary of education. Instead, she has gone on to train teachers 
nationwide in her methods, lend 
her name to both public and private schools, and write four books. 
 
Despite the acclaim, Chicago teachers remained critical of her 
success, questioning her results in 
bitter attacks that prompted Collins to defend herself on the Phil 
Donahue television show in 1982. 
 
Collins was born in Monroeville, Ala., in 1936. Though she came from 
a prominent family, she was 
denied access to the local public library because she was black. She 
graduated from the all-black 
Escambia County Training School in Atmore, Ala., and from Clark 
College in Atlanta. 
 
In Chicago, where she began her teaching career in 1961, Collins 
became known as a maverick and 
troublemaker. Determined to do it, as she titled her autobiography, 
Marva Collins' Way, she came to 
embody a firm but friendly style of teaching that has proven 
effective with disadvantaged students. 
 
"In each classroom, we have a mirror," she says, "and the little 
ones, each time they walk by, have 
to hug themselves and say, 'I am wonderful. I am marvelous.' 
"           
                                      Ann Bradley 
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    An Apple for 
the 
Classroom: 
    Steven Jobs 
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    | 
Steven Jobs did more than any of the other young firebrands of 
Silicon Valley in the early 1980s to 
convince the world that the personal computer could be an essential 
tool for every man, woman, and 
ultimately, child. That vision helped move computers-especially his 
Apple II and Macintosh 
computers-into nearly every school and ignited a technology buying 
spree by U.S. educators that 
continues to this day. 
 
   It was far from a pure triumph, though. Jobs' mercurial, divisive 
style in helping run Apple 
Computer Inc. made the company weaker as it faced mounting 
competition from ibm and other companies 
entering the budding PC market. 
 
And many educators who became Apple loyalists were more impressed by 
Stephen Wozniak, the brilliant 
co-founder of the company who invented the first Apple computer and 
the Apple II. 
 
Born in 1955 and adopted by a family that later moved to Los Altos, 
Calif., Jobs was a high school 
friend of the older Wozniak, an electronics genius. In 1977, Wozniak 
and Jobs, along with Mike 
Markkula, incorporated Apple Computer, for a while based in Jobs' 
garage. 
 
With brash marketing led by Jobs, Wozniak's elegant machines caught 
the first wave of popular 
enthusiasm for microcomputers. Jobs' vision of the computers as 
appliances for everyman played well 
in the media and helped attract exceptional talent to the company. 
 
The Apple II won the hearts of thousands of teachers in the 1980s, in 
part because the company 
offered schools its best computers, practical software, and free 
computer course materials. The 
giant International Business Machines Corp., by contrast, initially 
offered the school market the 
underpowered PC Jr., with little support. 
 
Apple was also unmatched in its discounted pricing schemes, its 
extensive support for software 
development and research, and its conferences and training that 
catered to educators. 
 
In 1983, Jobs took over the development of the Macintosh computer, 
but caused a schism in the 
company between the Macintosh and Apple II divisions. In 1985, Apple 
Chief Executive Officer John 
Sculley engineered the ouster of 
Jobs, who resigned and started another computer company, NextStep, 
which was considered a failure. 
A year later, Jobs bought a stake in the successful movie company 
Pixar Animation Studios. 
 
When Apple foundered in the 1990s, Sculley's successor, Gil Amelio, 
brought Jobs back as a 
consultant, only to see the Apple board of directors pick Jobs to 
displace him as interim ceo in 
1997. Apple has seen a recovery under a more mature Jobs, with 
popular new lines of computers and 
the reappearance of the friendly media buzz that the company once 
enjoyed.  Andrew Trotter   | 
   
 
 
	
		
	 
	
			
  
 
© 1999 Editorial Projects in Education  Vol. 19, number 16, page web only
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